Investigating kids’ choices in screen entertainment – and what they mean for providers. Understanding what drives children’s choices of screen entertainment is essential for predicting how media habits will change in the future. Using interview data, Ofcom findings and insight from major content providers, d.fferentology examine the viewing habits of 5–15 years old across the UK and the implications of what, where and how they are accessing content for commercial and academic organisations. Presented by Paul Marshall, d.fferentology