In this episode, I speak to James Bayhack, Director - Sub Saharan Africa at CM.com, about the importance of personalisation for small to medium businesses in today's market, how the world has changed over the last three years with a lot of information overload and many businesses competing for customers and how this has driven small to medium businesses stand out and engage with customers in a more effective way.

Read my work and connect with me here:

Brendon Petersen (@yesthatbrendon) / Twitter

@yesthatbrendon's Profile / Post.

Wanted (wantedonline.co.za)

reframed

Welcome - Tribe Business Magazine

---

Send in a voice message: https://anchor.fm/techreframed/message

This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit techreframed.substack.com