Andy Cunningham shares some key principles from her book, Get To Aha, that uniquely drive success. When a company embraces and expresses its distinctive DNA, they are truly thinking something different

CMM 193: How Differentiated Positioning Leads to Unique Stories and The Most Important Tactic to Create Demand

Let's create some brand mischief together with the CEO M.I.S.C.H.I.E.F. Maker podcast. We are so tired of listening to shows that generically skim over the meat of business and marketing without planting a flag on their turf that represents the reality of life.  Each guest Mary Kathryn Johnson interviews will share their experience with the Mindset Shifts (published on Mondays), Impact & Innovation (published on Wednesdays), and Strategy & Tactics (published on Fridays) that have contributed to their success. Only we help our listeners understand business and marketing from the Mindset required, to the Innovation created, to the down in the weeds tactics used, because each guest shares their brilliance over the course of three content-focused episodes you can digest and apply in your own business the tools they share. MKJ is a Mindset Impact Strategic Catalyst Helping Innovative Entrepreneurs FOCUS. Are you ready to model success?

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Let's create some brand mischief together with the CEO M.I.S.C.H.I.E.F. Maker podcast. We are so tired of listening to shows that generically skim over the meat of business and marketing without planting a flag on their turf that represents the reality of life. Each guest Mary Kathryn Johnson interviews will share their experience with the Mindset Shifts (published on Mondays), Impact & Innovation (published on Wednesdays), and Strategy & Tactics (published on Fridays) that have contributed to their success. Only we help our listeners understand business and marketing from the Mindset required, to the Innovation created, to the down in the weeds tactics used, because each guest shares their brilliance over the course of three content-focused episodes you can digest and apply in your own business the tools they share. MKJ is a Mindset Impact Strategic Catalyst Helping Innovative Entrepreneurs FOCUS. Are you ready to model success?

Let's create some brand mischief together with the CEO M.I.S.C.H.I.E.F. Maker podcast. We are so tired of listening to shows that generically skim over the meat of business and marketing without planting a flag on their turf that represents the reality of life.  Each guest Mary Kathryn Johnson interviews will share their experience with the Mindset Shifts (published on Mondays), Impact &amp; Innovation (published on Wednesdays), and Strategy &amp; Tactics (published on Fridays) that have contributed to their success. Only we help our listeners understand business and marketing from the Mindset required, to the Innovation created, to the down in the weeds tactics used, because each guest shares their brilliance over the course of three content-focused episodes you can digest and apply in your own business the tools they share. MKJ is a Mindset Impact Strategic Catalyst Helping Innovative Entrepreneurs FOCUS. Are you ready to model success?

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CMM 193: How Differentiated Positioning Leads to Unique Stories and The Most Important Tactic to Create Demand

CMM 193: How Differentiated Positioning Leads to Unique Stories and The Most Important Tactic to Create Demand