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CMO Eric Herzog on The Art & Science of The Sales-Marketing Relationship
On this episode of Marketing Art and Science, I am joined by Infinidat’s CMO, Eric Herzog, for a lively conversation on marketing and business as a team sport, the symbiotic value of a strong sales-marketing relationship, and what Eric believes is the true art of marketing.
Our discussion covers:
-
An introduction to charismatic CMO Eric Herzog and how marketing is enabling Infinidat's mission to become the standard in enterprise storage
-
How Eric’s integrated marketing organization fits in to Infinidat’s corporate strategy
-
How the Infinidat customer journey progresses through its MarTech stack
-
The criticality of having purpose when leveraging AI
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By The Futurum Group
5
77 ratings
On this episode of Marketing Art and Science, I am joined by Infinidat’s CMO, Eric Herzog, for a lively conversation on marketing and business as a team sport, the symbiotic value of a strong sales-marketing relationship, and what Eric believes is the true art of marketing.
Our discussion covers:
-
An introduction to charismatic CMO Eric Herzog and how marketing is enabling Infinidat's mission to become the standard in enterprise storage
-
How Eric’s integrated marketing organization fits in to Infinidat’s corporate strategy
-
How the Infinidat customer journey progresses through its MarTech stack
-
The criticality of having purpose when leveraging AI