Why is storytelling so effective for marketing, sales and customer success?

What are the important elements you must include in your differentiating storytelling?

In this episode, Thomas Pisello and April Morley discuss the effectiveness of storytelling in marketing and customer engagement with CMO and GTM analyst expert guest Nancy Maluso.

The trio discuss and explore the elements of a great story, the role of the hero and villain, the importance of purpose, the proper-shape for the story, and the impact of storytelling throughout the customer lifecycle.