Builders

CMO roundtable-How Can Brands Engage Consumers in 2018 and Beyond?

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Season 1, Episode 11 

This week's episode is jam packed with so much knowledge! Key topics of this amazing women-led round table include:

  • How marketing spend is changing 
  • Reaching consumers in a world where media consumption is increasingly personalized
  • Brand safety 
  • As ads become commerce enabled, how does it change marketing? 
  • How do brands transform into content creators?

    • Round table speakers: Joanna Lord CMO, Classpass Pam El CMO, NBA Emily Culp Former CMO, Keds Linda Boff CMO, GE Christina Carbonell Co-Founder, Primary.com Moderator Rich Greenfield TMT analyst, BTIG 

    Read our companion piece post here

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    This episode of Builders was hosted and produced by Laila Oweda.

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