Episode 108 leads us into the holiday season with a focus on food and drink. Brandon Cason, CMO at Waterloo Sparkling Water, fills us in on what’s harder to market – liquor or water. We guessed wrong! He also discusses the biggest challenges in marketing food and drink currently. We also chat with Mark Snyder a 30 year veteran in hospitality, retail, and food and drink who now owns a consulting business. Fried chicken is his favorite food and it’s no wonder it lead him right to the leadership team of Church’s Chicken. He’s got some thoughts on what makes a difference for brands who were once at the top and now need some help getting back up the ladder.