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As a 3rd generation marketer, Dean grew up “in the business” and tells a fascinating tale on his grandfather’s role in the iconic “takes a licking and keeps on ticking” campaign and then transitions into what is by far one of the hottest categories attempting to crack the marketing code - cannabis.
By The CMO Suite 2020 ©5
3838 ratings
As a 3rd generation marketer, Dean grew up “in the business” and tells a fascinating tale on his grandfather’s role in the iconic “takes a licking and keeps on ticking” campaign and then transitions into what is by far one of the hottest categories attempting to crack the marketing code - cannabis.