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As Global CEO of Burger King, Fernando Machado works in a brand new space that encompasses both inclusivity and fun, where everyone from the CEO to the teams that work for Burger King can collaborate in a space that reflects who they are. To Fernando, marketing is a combination of logic and magic. We’ll hear him share more about the iconic Super Bowl ad, his frustrations, and what he wishes he knew more about.
By The CMO Suite 2020 ©5
3838 ratings
As Global CEO of Burger King, Fernando Machado works in a brand new space that encompasses both inclusivity and fun, where everyone from the CEO to the teams that work for Burger King can collaborate in a space that reflects who they are. To Fernando, marketing is a combination of logic and magic. We’ll hear him share more about the iconic Super Bowl ad, his frustrations, and what he wishes he knew more about.