If you ever wanted to know what IBM Canada’s emphasis is as they go to market, its CMO, Jay Badiani, does not disappoint in this episode. Jay shares how he is moving the business forward during massive change and how this highly strategic function helps set a new normal for customers and partners. From the CMO’s perspective, it’s all about helping the customer. His goal is to drive preference for IBM as the Digital Reinvention Partner for enterprises across Canada. Jay covers how to optimize and emerge from a world pandemic as a brighter and more resilient business for the digital future