CMO Talks host Fawn Annan will explore IDC's recently published report AI StrategiesView 2020 with the guidance of Ritu Jyoti. The conversation will touch on global adoption levels of artificial intelligence and trends among technology buyers. Ritu will explain why delivering a better customer experience was identified as the leading driver for AI adoption by more than half the large companies surveyed, but a similar number of respondents indicated that AI's most significant impact is in helping employees get better at their jobs. The duo will discuss the challenges of building and deploying trustworthy and ethical AI, and why it remains critical for the CMO role using AI and Machine learning.