As marketing leaders earn a more significant share of an organization’s promotional budget, they are tasked to take on greater responsibility in the revenue pipeline. This means marketing leaders are continually developing new strategies, capabilities and methods to meet the changing nature of demand building. In this episode, Fawn speaks with Warren Lane, an analyst with IDC’s CMO Advisory Services, about digital interaction and customer engagement. Lane brings context to the issue by sharing insights from IDC’s 2020 Tech Marketing Benchmark report.