In this episode, Fawn takes a look back at some of the highlights of her 2020 podcast interviews, and she takes Lars Goransson, Managing Director with IDC along for the ride. Together they look at recurring lessons that bubbled to the surface around the use of AI, data analytics, and the need to stay focused sharply on the customer experience.

In this episode, Fawn takes a look back at some of the highlights of her 2020 podcast interviews, and she takes Lars Goransson, Managing Director with IDC along for the ride. Together they look at recurring lessons that bubbled to the surface around the use of AI, data analytics, and the need to stay focused sharply on the customer experience.

In this episode, Fawn takes a look back at some of the highlights of her 2020 podcast interviews, and she takes Lars Goransson, Managing Director with IDC along for the ride. Together they look at recurring lessons that bubbled to the surface around the use of AI, data analytics, and the need to stay focused sharply on the customer experience.

CMO TALKS Year in Review with Lars Goransson, Managing Director, IDC Canada

A bi-weekly podcast that explores the evolving MarTech scene through in-depth interviews with top analysts and marketing practitioners. Hosted by ITWC’s CMO, Fawn Annan and supported by global IT intelligence leader IDC, each fast-paced, forward-looking 40-minute podcast challenges top marketing leaders to share their perspective on issues ranging from AI-powered analytics to account based marketing strategies. Every podcast will explore how our guests will drive customer experience and value in marketing over the next decade.

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CMO TALKS Year in Review with Lars Goransson, Managing Director, IDC Canada

CMO TALKS Year in Review with Lars Goransson, Managing Director, IDC Canada