In this interview with Aaron Ballew, CMO of Split, he introduces the concept of forced learning and abandoning traditional marketing practices. Aaron shares his journey from engineering to marketing and discusses the challenges faced by high-growth tech companies in today's economy.

He emphasizes the need for companies to shift towards efficiency and lower costs, which requires reevaluating and experimenting with marketing strategies. Aaron provides examples of how he applied forced learning to cut funding for certain marketing activities and the key learning that had never happened before. By going back to first principles and understanding the target audience's needs, Aaron was able to achieve a 40% increase in marketing efficiency.

"By getting a quantifiable and reality-based view of marketing contribution, my CAC (Customer Acquisition Cost) has decreased dramatically. I can now grow at not just 15% or so more efficiently but at a 40% more efficient order of magnitude." - Aaron Ballew

See how Aaron prioritizes efficiency and profitability in his willingness to question the status quo and experiment with new strategies.

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