Anita Tulsiani, a 2x CMO with a background in high tech, explains how CMOs must foster strong relationships with product, finance, and sales leadership to excel, moving beyond their functional roles. Marketers can align their strategies and drive revenue by understanding the customer, profitability, and pain points better than anyone, giving them a voice at the table in the C-suite. Collaboration is key! 

"As the CMO, fall in love with your product and carve out a voice at the table from a different lens than others in the C-Suite." - Anita Tulsiani

Anita stresses that having a unified internal and external narrative and fostering a genuine passion for the products being marketed and the customers being served is essential. She also emphasizes creating a unique value proposition as critical for marketing, ensuring alignment with sales and allowing for a consistent story and differentiation in a crowded market. She reminds us not to underestimate the power of a well-crafted value proposition.

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