💡 Andy Weiss, Chief Marketing Officer at Ceipal, explores how adaptive frameworks can effectively guide companies through periods of rapid change. He shares his unique career journey and discusses the significance of understanding the fundamentals of business to sustain success in ever-evolving markets.💡

"If you understand what and how your peers operate, boil those down into fundamentals, and then turn them into either the frameworks they're using or the frameworks you're using, your marketing is going to improve." - Andy Weiss

Through the use of SEO-optimized strategies, Andy shares insights on staying ahead of market trends by building robust frameworks grounded in key fundamentals, enabling companies to stay agile in their marketing plans. By emphasizing core essentials like understanding ideal customer profiles (ICPs), leveraging brand marketing, and fostering strong interdepartmental relationships, he guides marketers on how to lead their teams effectively through both growth and challenging times.

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