C-Suite Sales & Marketing Perspectives

CMOs: How to Ensure that the Right Stuff Gets Done


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David Howard, the VP of Marketing at Buzzboard, talks us through how getting the right stuff done in marketing requires careful planning, alignment with other departments, marketing operations, and a focus on content creation and measurement. 

"You always have time to get organized." - David Howard

David discusses the importance of backward planning and, setting clear goals to avoid missing deadlines, and running from one activity to the next.

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C-Suite Sales & Marketing PerspectivesBy Steven MacDonald