Staci Firios, a 3x B2B CMO with over 25 years of marketing experience, discusses the challenges of the non-linear buyer's journey and the need for a multi-channel strategy. She also highlights the importance of combining "book smart" marketing theory with "street smart" customer insights to create an optimal buyer experience. 

"Nothing interesting happens in the office. Get out of the office, have conversations, know your customers, understand their challenges." - Staci Firios

She emphasizes the role of content in the buyer's journey and its impact on revenue growth. She shares examples of how analyzing the buyer's journey and optimizing content can significantly increase conversions and revenue.

"We were able to get a 20 percent increase in conversions from fixing two drop-off points in the buyer's journey." - Staci Firios

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