💡 Ines Hubmann, Senior CX Marketing Consultant at Huble, discusses balancing short-term marketing wins with long-term brand strategies. She reveals how empathy, active listening, and a strong brand foundation save budgets and teams from burnout. Through personal anecdotes and real-world insights, she underscores the need for human-centric marketing in a tech-driven environment. 💡

“The more time we put aside for brand and truly listening to the customer, the more effective our marketing will be, and the higher the results we can show.” - Ines Hubmann

Ines unpacks why empathy should be the backbone of marketing. She stresses active listening over quick, surface-level tactics, explaining how a genuine investment in brand strategy aligns teams, avoids burnouts, and boosts results. Through personal stories and proven examples, she illustrates how marketing that focuses on the human element consistently outperforms ego-driven approaches.

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