CMOs in SaaS - Mark Kilens - CMO, Airmeet

Don't make this one an after thought! Event-Marketing is a new infection idea that is growing new business! Mark Kilens brings his experience from Drift and now Airmeet on how to use the full potential of Event-led-growth right to your doorstep.What does Event-Led-Growth encompass?How do we use of Event-Led-Growth in combination with your team? How do you build structures that AREN’T ambiguous and confusing?!In-person, post-pandemic, hybrid live & online-events & co-sponsorship events can be tapped into while acquiring new leads, deepening engagement, and relationship building. Ultimately Event-Led-Marketing leads to new revenue.Event-Led-Growth is:•A strategic imperative•Going-to & growing-new market places•Focusing on product-led growth•Data and high-interaction moments with new leads & relationships•Maximizing beyond sales-led growthEvent-Led Growth is not just a tactic, but a long term strategy. There is zero doubt you will walk away from this episode having a new perspective on event-marketing and be combining it within your current strategy.Leave a rating if you enjoy and tell a friend to tune in!The Sales Development Framework: by David Dulany and Kyle Vamvouris, we lay out a proven methodology for running a high performance Sales Development program, now available here in paperback Grab it here: https://www.amazon.com/Sales-Development-Framework-Productive-Program/dp/1736768905/The Tenbound Sales Development Conference is here, come learn from the best in our industry! Free virtual conference this year. Register Today! https://tenbound.com/conference/#SDR #BDR #salesdevelopment #tenbound #podcast #sales #marketing #salesengagement #salesenablement #research #prospecting #eventmarketing #marco