The Message

CMOs on the move; annual creative, an AI scam PSA and an aspirational hospital ad; Canadianism in response to U.S. tariffs and concerns over Meta’s policy changes


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David Brown, Chris Powell and Emma Johnston-Wheeler review movements in senior leadership, and take a look at recent creative including two big annual campaigns from prominent brands. They also discuss rising sentiments of patriotism in response to U.S. tariff threats and industry concerns in the wake of Meta’s policy changes.



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The MessageBy Haymarket Media Group Ltd