💡 James Dress, Chief Growth Officer at Corus, discusses the evolving role of C-suite executives and strategies to avoid exhausting your Total Addressable Market (TAM). He emphasizes the importance of building trust with clients and moving away from aggressive lead-gen tactics. He also shares insights from his experience in SaaS and healthcare to align marketing and sales strategies with business goals. 💡

"I strongly believe CX is paramount for any company to be successful and it has gotten even more interesting because of customers working through omnichannel experiences. Now, you have to connect those experiences in online, in-person, and virtual settings while maintaining a common data layer." - James Dress

Adopting a customer-as-expert approach transforms SaaS engagement, driving loyalty while aligning offerings with future market needs. This service-first mindset requires a time investment but fosters deeper advocacy and long-term trust. By treating TAM as finite, businesses can focus on delivering value and meaningful connections, ensuring sustainable growth and market resilience.

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