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CMOs Unscripted, Episode 2: Succeeding as a Private Equity CMO — A Blueprint for all B2B CMOs
In this episode of CMOs Unscripted, host Lisa Martin sits down with Ash Parikh, CMO of Trellix, to unpack the essentials of succeeding as a private equity-backed CMO. Ash shares his perspective on the two non-negotiables for every marketing leader: Efficiency and Effectiveness, revealing how data-driven decision-making and results-focused execution set the best CMOs apart.
This conversation is packed with insights on how PE-backed CMOs sharpen their approach to ROI, demand generation, and boardroom credibility. Whether you're leading marketing for a startup, a pre-IPO company, or a post-IPO enterprise, this episode is full of game-changing lessons to elevate your leadership.
Key Takeaways:
- Efficiency & Effectiveness: The foundation of PE-backed marketing leadership.
- Data-Driven Decisions: Why mastering ROI metrics is a must.
- Empty Calories vs. Real Impact: What boards expect from marketing.
- Leading with EQ & IQ: How top CMOs build trust across the C-suite.
- ABC to the Power of Five: Ash’s strategy for continuous marketing excellence.
No matter where you are in your marketing journey, this episode delivers valuable insights and real-world strategies you can put into action. Don’t miss out, watch now on YouTube and subscribe for biweekly conversations with top industry leaders.
00:00 Real Talk Kickoff 00:40 Meet Ash Parikh: Full-Stack CMO 01:45 Ash's Unconventional Path to Marketing 02:33 Sales, Support & Empathy in Marketing 05:05 The PE CMO Experience 05:35 Efficiency vs. Effectiveness 07:00 Data Mastery = Trust Currency 08:50 Applying PE Lessons Across B2B 11:05 The 3 Pillars of Modern Marketing 14:00 Brand Perception vs. Branding 15:30 Building Trust with a PE Board 17:00 Avoiding Empty Marketing Calories 18:30 The Power of the Buyer’s Journey 19:47 Value-Driven Marketing Connections 21:03 Becoming a Trusted Partner 22:30 EQ at the Executive Level 23:30 5 CXOs Walk Into a Bar 26:00 Marketing's Role in Product Strategy 27:30 Post-Purchase Engagement Matters 29:00 Leading with Humility & Self-Awareness 31:00 Try Fast. Fail Fast. Scale Fast. 32:00 ABCs to the Power of 5 33:30 Tech-Enabled, Human-Centered Marketing 35:30 What Really Needs to Be Measured 37:30 Closing Insights & Final Thoughts
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By Lisa MartinIn this episode of CMOs Unscripted, host Lisa Martin sits down with Ash Parikh, CMO of Trellix, to unpack the essentials of succeeding as a private equity-backed CMO. Ash shares his perspective on the two non-negotiables for every marketing leader: Efficiency and Effectiveness, revealing how data-driven decision-making and results-focused execution set the best CMOs apart.
This conversation is packed with insights on how PE-backed CMOs sharpen their approach to ROI, demand generation, and boardroom credibility. Whether you're leading marketing for a startup, a pre-IPO company, or a post-IPO enterprise, this episode is full of game-changing lessons to elevate your leadership.
Key Takeaways:
- Efficiency & Effectiveness: The foundation of PE-backed marketing leadership.
- Data-Driven Decisions: Why mastering ROI metrics is a must.
- Empty Calories vs. Real Impact: What boards expect from marketing.
- Leading with EQ & IQ: How top CMOs build trust across the C-suite.
- ABC to the Power of Five: Ash’s strategy for continuous marketing excellence.
No matter where you are in your marketing journey, this episode delivers valuable insights and real-world strategies you can put into action. Don’t miss out, watch now on YouTube and subscribe for biweekly conversations with top industry leaders.
00:00 Real Talk Kickoff 00:40 Meet Ash Parikh: Full-Stack CMO 01:45 Ash's Unconventional Path to Marketing 02:33 Sales, Support & Empathy in Marketing 05:05 The PE CMO Experience 05:35 Efficiency vs. Effectiveness 07:00 Data Mastery = Trust Currency 08:50 Applying PE Lessons Across B2B 11:05 The 3 Pillars of Modern Marketing 14:00 Brand Perception vs. Branding 15:30 Building Trust with a PE Board 17:00 Avoiding Empty Marketing Calories 18:30 The Power of the Buyer’s Journey 19:47 Value-Driven Marketing Connections 21:03 Becoming a Trusted Partner 22:30 EQ at the Executive Level 23:30 5 CXOs Walk Into a Bar 26:00 Marketing's Role in Product Strategy 27:30 Post-Purchase Engagement Matters 29:00 Leading with Humility & Self-Awareness 31:00 Try Fast. Fail Fast. Scale Fast. 32:00 ABCs to the Power of 5 33:30 Tech-Enabled, Human-Centered Marketing 35:30 What Really Needs to Be Measured 37:30 Closing Insights & Final Thoughts