💡 Tim Hillison, Founder and CMO of Entry Point 1, shares invaluable insights about the intricacies of modern go-to-market strategies. Tim brings a wealth of experience from his background in management consulting and leadership roles at major brands, and he offers fresh insights into what it takes to develop and execute effective go-to-market plans in today’s evolving business landscape. 💡

"Marketing often focuses on developing awareness and customer preference, but go-to-market aims to shorten the distance between our product, service and the customer." - Tim Hillison

Throughout the conversation, Tim emphasizes the importance of a unified GTM strategy that incorporates sales, marketing, customer success, enablement, and revenue operations. He delves into the critical role of alignment within these functions, the nuances of defining and refining the Ideal Customer Profile (ICP), and the necessity for marketing to partner closely with sales. Tim also challenges the overreliance on rigid playbooks, advocating instead for adaptive strategies tailored to the specific context and challenges of the business.

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