💡 Brian Cody, Chief Marketing Officer at Basys, delves into the pivotal role of a CMO in fostering sustainable long-term growth and strategic alignment within an organization. With Brian’s rich background in technical and digital marketing leadership, he emphasizes the integration of strategy, processes, and customer service excellence as key drivers for competitive differentiation at Basys.💡

" Moving fast is great, but don't move forward unless you really have confirmation that everyone is aligned to doing what you said you're going to do." - Brian Cody

Brian Cody highlights the importance of prioritization and process management in marketing. He underscores the necessity of alignment and collaboration across departments to ensure consistent strategic direction and optimize the marketing impact. He also explores how having a deep understanding of customer needs through tools like NPS scores can drive alignment with organizational goals, ultimately enhancing customer experiences and achieving growth.

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