💡Will Milano, Principal of Paramount Professional Services Marketing, delves into the often-overlooked internal challenges that B2B businesses face in their growth journeys. He also unpacks why these internal hurdles exist and how organizations can overcome them. The conversation explores the lack of marketing experience among C-level executives and the critical role of internal education to align marketing strategies with business goals.💡

" Your brand strategy and your demand strategy are not at odds with each other. They are not mutually exclusive. They have to be working in conjunction with each other so that you're absolutely doing things from a marketing strategy standpoint to help." - Will Milano

Will emphasizes the vital interplay between brand and demand in marketing strategies, highlighting that branding is not a secondary concern but a foundational element that can significantly impact business success. As they stress the importance of integrating customer insights and the role of marketing in bringing the customer's voice into strategic discussions, eloquent insights and key strategies are shared on fostering collaboration between sales and marketing. The episode is a treasure trove for marketers aiming to elevate their strategic roles within organizations and navigate internal dynamics effectively.

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