Conversion Marketing Radio EP1: The Netflix Dilemma

 

[00:00:00] I've got a question for you guys. If Netflix only gave you one movie or TV show to watch at a time and you had two buttons one that said "Yes, watch this movie now".

 

[00:00:11] And the other by and I said "no thanks". Next choice do you think that Netflix would be more or less successful.

 

[00:00:21] Welcome to Conversion Marketing Radio. Uncovering the secrets of how to convert your dream clients into paying customers. If you're here to learn about maximizing conversions for your business. Without wasting money on "Vanity" results, Consider subscribing to this podcast. And Now, Here's your host Ben Willson.

 

[00:00:43] Hey, What's going on guys. How are you doing today. You know I've been thinking about this topic for quite some time now.

 

[00:00:51] In fact I wrote it out several months ago before I ever considered making a podcast or anything and I just felt like I needed to get it out there and so I wrote it out for myself initially and I'm excited to share with you now and for myself to go through and dive deeper into the entire concept knowing that I'm sharing it with other people.

 

[00:01:13] So I've got a buddy who I consider to actually be a really good friend of mine. He's a phenomenal marketer in fact he is probably one of the best sales funnel builders in the entire world. You might have heard his name is Steve Larson. He's got his own podcast called cell phone or radio. If you haven't checked it out yet definitely hop over there ASAP. He drops some amazing content every single week. That is literally life changing so when he first started his podcast I was honored to actually be the very first person that he interviewed. At least that's what he tells me. Hopefully that's still true of Stephen so I was doing a like a new business venture at the time with two other friends of mine and as Stephen was starting this and I was telling him about some of the successes he wanted to do an interview. So here's what was going on with that business venture. So we had just launched a minimum viable product on NVP to actually test and see if it was going to work out. And right after we launched I mean I'm talking minutes after launching there was an absolute proven model that we thought wow this is going to be so successful so in that first day we sold eight thousand dollars worth of products in fact that was like 24 hours our sites shut down we had so many people on it at that time. And what came to find out was we had 50000 unique visitors in that very first month.

 

[00:02:55] The craziest part of all it was without spending a single penny on advertising. So you're probably asking what we did. If you want to learn more check it out on Steevens podcast.

 

[00:03:08] Because this side of the story goes a little different way. So if you want to see the happy side of it. Check out his podcast. When we first started. And then you can hop back over here and hear the rest of the story because it's great. So good. So my then business partners and I thought we had proven our idea and that this was really going to take off we could replicate it over and over and over again and just crush it. And so what we did is we took two months improving our Web site we took and took quality pictures. We paid to license a ton of awesome pictures and videos to make sure that we looked legit. In fact we also listed more than 500 products from various suppliers around the world and making sure that we also had unique interesting awesome stuff that was similar to other top brands in the industry. Our goal was to make. Our company look and appear as if we were this massive brand that people had never heard of and we actually branded it like we were from the UK figured that was going to be pretty attractive to people thinking weve got a fas