Digiday Live

CNN’s Chris Berend on building a digital video startup inside a legacy news brand


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Last fall, CNN launched Great Big Story, a distributed video network that lives across Facebook, YouTube, mobile and other platforms. Armed with team of 35 producers, editors, audience development experts and salespeople, Great Big Story thinks there is a great big opportunity to do feel-good, inspirational content. Chris Berend, the man behind the initiative, takes us through how his startup hopes to build a new brand within a decades-old media powerhouse.

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