Peter Drucker famously said that “culture eats strategy for breakfast.” Search for resources on building company culture and you’ll get lots of variations on a tried and true playbook: mission, vision, and values, strong narrative, great leaders - you know the drill. That playbook hasn’t changed - but the world sure has. In this episode, Leonardo De La Rocha, VP of Design at SimplePractice, shares his extraordinary transition from engineer to design guru and the impact of visual storytelling in forging a company's culture. Along the way, he shares wisdom bombs and secrets from his time behind the scenes at Intuit, Spotify, Facebook, and Yahoo!.

"The cultures that embrace building and outside-in perspectives are some of the best cultures on the planet." - Leonardo De La Rocha

00:00:10 Intro
00:01:26 Components of Culture
00:13:00 Hire, Fire, Boss!
00:17:19 Culture in Distributed Workplaces
00:21:30 Trade-Offs and ROI
00:26:50 The Uphill Battle
00:29:54 Equity and Inclusivity Through Co-Creation
00:36:18 Reflections and Outro

Connect with Leonardo on LinkedIn.

Mentioned in this episode:

• Facebook's Analog Research Lab
• Intuit's Follow-Me-Homes 
• Pecha Kucha

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