Just before Christmas I had the honor of interview this episode's guest, Patrick Ache. Patrick has been a persuader all his working life, whether as a commercial lawyer, marketing and sales consultant or now as a performance coach. He loves creating long term value for his clients by helping then be the most powerful versions of themselves and from there helping them craft and then execute holistic strategies to achieve their goals. We had a wonderful conversation. I'm thrilled to kick off the new year of 2026 with this amazing guest.I hope you enjoy the episode as much as I do.