Coach K wanted to be a pro basketball player but spent most of his time warming the bench. Instead of letting that dream die, he turned it into AQ Strong - a Hong Kong performance lab that treats everyone like athletes and refuses to motivate through fear. From banning body fat measurements to installing victory bells for celebrating small wins, Coach K explains why the fitness industry has it backwards and how technology can empower rather than intimidate. Discover why "strong is a choice" and how one coach is changing the game by putting the power back in people's hands.

Dinkum is Dead Good's official podcast

Produced by Chester Siu and Jon Tang

Hosts: Scott Clare, Jon Tang

Audio Engineering: Justin Chui