Culture Builders

Coach Like Costco: The Simple Strategy That's Anything But Easy


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"If you raise the hot dog, I will kill you." 🌭 That's what Costco's co-founder Jim Sinegal famously said about the company's iconic $1.50 combo. But the real lesson isn't just about cheap hot dogs—it's about an unwavering commitment to core values.


This article breaks down how coaches can apply Costco's powerful principles to build a thriving team culture:

  1. Extreme Value: Maximize growth opportunities beyond the sport.

  2. Lowest Possible Prices: Ruthlessly remove performance interference.

  3. High Quality: Consistently make your athletes better.


It’s about building a culture on a deep respect for your athletes and a fierce dedication to your values. What's the "hot dog" you'll never compromise on for your team?


#CoachingTips #Leadership #TeamCulture #Costco #SportsPsychology

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