Every April, Coachella takes over the cultural conversation. But while everyone's watching the performances, the biggest PR moves happening in the desert have nothing to do with the stage.

In this episode of Call Your Publicist, Jenna Guarneri and Alexandra Anastasio break down the PR machine behind Coachella and how brands use the festival to generate visibility, cultural relevance, and media coverage that traditional advertising can't replicate. From the Revolve Festival to brand activations built specifically for TikTok and Instagram, they get into why Coachella has become one of the most strategic marketing stages of the year.

If you've ever wondered how brands turn a music festival into a PR moment, this one breaks it all down.

🎧 Listen to the full episode on Spotify, Apple Podcasts, or YouTube.