In this episode, Matt and Mark discuss the challenges that PTs face during Christmas time and how to overcome them. They emphasize the importance of transitioning from a session-based pricing model to a value-based coaching model. By understanding their goals and the value they provide, PTs can create a subscription model that allows them to generate income without being tied to their time. They also discuss the steps involved in transitioning to a subscription model and the benefits of value-based coaching. In this conversation, Mark and Matt discuss the process of transitioning from one-on-one personal training to a leveraged model. They emphasize the importance of understanding the value you provide and pricing your services accordingly. They also discuss creating a perfect week that aligns with your values and goals. Positioning and effective communication are key to successfully transitioning your clients to a new model. Finally, they address the fear of success and the mindset required to embrace your full potential.