Treatment plan presentation does not equal case acceptance. It's one specific part. Back by popular demand to talk about it, we're doing a Coaches Corner. Today Richard and Caitlin ask: Does case acceptance happen before, during, or after the treatment plan presentation? What are the most common objections as you're presenting treatment? And what's a treatment planning protocol from start to finish?

Hint: you have to be a "Wow!" experience EVERY step of the way.