Today’s episode is all about the critical role coaches play in shaping and driving physical culture within tactical units.

This is a sensitive topic for many in the tactical community, but it's one we care deeply about. We believe the most valuable thing a coach brings to the table isn’t just programming—it’s coaching. That means setting the tone, pushing intensity, maintaining technical standards, and taking command of the training session.

We dive into how coaches can actively lead physical culture from the front, influence expectations, and establish training standards that ripple across the entire unit. When a coach runs a session, there should be a noticeable difference—and that standard should be one the whole unit can rally around.