Fiona Siseman spent seven years at Spotify mapping the coaching culture for an organization that scaled from 3,000 to over 10,000 employees. Then, she walked away to build a private coaching partnership, Frank and Eddie Leadership.

In this episode, Fiona shares the real story of transitioning from the safety of a global tech brand into the messy reality of entrepreneurship—the financial alignment, the networking systems, and why your job as a coach is to become completely redundant.

What you'll hear:

• How Spotify's viral coaching culture evolved as the company rapidly scaled
• Why Fiona and her partner aligned on a "survival threshold" before taking any clients
• The "Gorilla Facilitation" style for influencing leadership teams without a mandate
• Why "don't look real" is a trap and why you don't need a perfect website
• The "System of 4" networking habit that replaces traditional hustle marketing
• Why the ultimate goal of the best coaches is to not be needed anymore

Connect with Fiona Siseman: 

Website: https://frankandeddy.com/
LinkedIn: https://www.linkedin.com/in/fionasiseman/

READY TO CLOSE THE GROWTH GAP? Get the Growth Gap resources here: https://kyberfive.com/growth-gap-insights/

ABOUT COACH AS ENTREPRENEUR: 

Coach as Entrepreneur is the show for coaches building real businesses with systems, strategy, and heart. Hosted by David Chung, each episode features honest conversations with coaches about the realities of building a sustainable coaching practice.

Subscribe for new episodes every week.

CONNECT WITH DAVID: 

Website: https://kyberfive.com 

LinkedIn: https://www.linkedin.com/in/davidchung-01/