Podcast Listener, Shyrome Hardmon applied to be a guest on this Coaching Corner episode. Shyrom wrote in saying:

“In 2020 I was pregnant with my 2nd child and literally had no motivation or energy to do anything. The time was also horrible because of covid and I didn't feel safe doing lashes. I kinda lost myself after. September 2020 I had my child, and it was hard getting back to business so I took it easy and started beauty school Jan 2021 which was online so it worked out for me. I just graduated Dec 2021 and I leased a space. Now I’m struggling with content, marketing, and building my clientele. I’m struggling with the business side, and branding myself. I’m trying to make money to invest in the business side also so I’m kind of in a rut and it’s hard because I’m a single mom who needs a little guidance.”

In this two part episode, I will address both her challenge of feeling like she doesn’t have enough time to learn marketing for her business while running a household and also her struggles with marketing and building a clientele. 

In this episode- I help Shyrome discover ways to free up more time to work on her business even while being a single mom to two small children.  

• [10:07] How to create more time to work on your business by identifying revenue-generating activities vs. non revenue-generating activities.
• [10:41] What your CEO hourly rate is, why it’s important, and how to calculate this number. This will help you make informed decisions about where you should be spending your time.
• [20:13] Mindset shift to take the pressure off of yourself of what you THINK you should be doing and why that type of thinking doesn’t serve you.

Join us next week as we dive into part 2 of  my interview with Shyrome where we tackle her marketing plan, her Instagram strategy and my top tips on building a clientele. See you next week.

Happy business building!

Have a good one!