Today is a coaching episode with Elin Loow, a writer and blogger who supports creatives going through the process of turning idea into reality. Elin is right at the start of figuring out what her services and offerings might look like, so today we’re talking business models - 121 vs one-to-many, how to choose the right business model for you and your customer, expectations and also getting away from the rules to create the best product you can.