For HealthMedia, Inc., the notion of health coaching without a coach is proving to be very successful for their patients in many areas. Dr. Richard Bedrosian, Ph.D., HealthMedia director of behavioral health, and Caren Kenney, director of corporate communications, discuss HealthMedia's Binge Eating Disorder (BED) program, a first-of-its-kind solution aimed at addressing binge eating disorder and its impact on healthcare costs in the United States. Dr. Bedrosian and Kenney also talk about what spurred the idea for the program, how it works and the benefits, challenges and drawbacks that go with this innovative new wave of Web-based coaching.