As coaches, we often focus on empowering our clients to face their fears and pursue their dreams. But what about our own journey of overcoming obstacles and building a thriving practice? In this episode of the Coach Factory Podcast, we explore the inspiring story of Lauree Ostrofsky, an author, speaker, coach, and hugger (more on that in the episode) who transformed her own personal adversity into a powerful coaching practice. Lauree's insights offer valuable lessons for every coach looking to navigate their own fears, build authentic connections, and create a meaningful impact in their clients' lives.

In this episode, we talk about…

• Turning Adversity into Opportunity: Lauree opens up about her life-altering diagnosis of a brain tumor at the age of 28. She shares how this experience forced her to confront her fears and ultimately led her to discover her true calling as a coach.
• Identifying Your Ideal Clients: Lauree discusses her focus on coaching "A-student" women - high achievers who are learning to give themselves permission and approval as adults. She emphasizes the importance of connecting deeply with your target audience and helping them align their career paths with their own desires.
• Authentic Marketing Strategies: Lauree shares her journey of trial and error in marketing her coaching practice. She highlights the effectiveness of partnering with existing networks and sharing personal stories to connect authentically with potential clients.
• Redefining Confidence: The episode explores the idea that confidence doesn't always mean being extroverted and loud. Lauree emphasizes that confidence is often quieter, involving self-acceptance and authenticity. She offers valuable insights for introverted coaches on leveraging online marketing and active listening to build strong connections.
• The Power of Simple Gestures: Lauree shares the story behind her "Hug Tour," born out of a difficult personal time. This heartwarming initiative demonstrates how simple gestures of appreciation can have a profound ripple effect and foster a sense of connection and belonging.
• Embracing Vulnerability in Coaching: Throughout the episode, Lauree emphasizes the importance of embracing vulnerability as an integral part of your coaching journey. By having the courage to show up authentically and share your own story, you create a space for your clients to do the same.

This episode is a must-listen for coaches at any stage of their career. It's a powerful reminder that our own experiences, fears, and vulnerabilities can be the very things that make us exceptional coaches. Lauree's insights offer practical strategies for building a thriving coaching practice while staying true to yourself. Give it a listen and then reach out to let us know how Lauree's story resonates with your own coaching journey!