Episode 22 of the AI Locker Room explores the "coach's ear," an AI tool that delivers real-time tactical prompts to coaches and players. Hosts Ashley Barratt and Guy Branston discuss how the system turns live data—player positions, running patterns, pressing intensity, and fatigue—into timely, actionable instructions to enhance coaching consistency, enable data-driven adjustments, and bridge training with match performance.

The episode also covers risks and practicalities, including player dependency, costs, privacy and data governance, and recommends a phased implementation that prioritizes context, player development, and measurable outcomes.