We are back for another installment of the Coca-Cola Series! This week we are talking about Asa Candler, the man who took coke from a relative unknown to a nation spanning phenomenon.

We get into the elaborate measures Candler took to keep the recipe a secret, a bottling contact fiasco that he would regret for years, and the age-old question of whether it's a good idea to put cocaine in soda.

Enjoy!

Sources for this week:
“For God, Country, and Coca-Cola: The Definitive history of the Great American Soft Drink and the company that makes it”-Mark Pendergrast (2013)Updated(2024)

“Citizen Coke: The Making of Coca-Cola Capitalism”-Bartow J. Elmore(2016)

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