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🥤 Coca-Cola Shifts to Real-Time Content Production in Marketing Re-Start
In a Rick and Quick edition of the show, the Ricks talk about Coca-Cola's shift to live, real-time content and what it may portend for brands moving forward.
🗺 Brought to you by Taskin, the first name in ultra-stylish, premium-quality get-out-and-go gear: Save 30% with promo code RandRTake30 at taskinsf.com: http://ow.ly/R68430qNgt1
IN THIS EPISODE:
🍨 Ben & Jerry's is first brand with a real plan post-George Floyd( at :29)
http://ow.ly/Jpzj30qNgro
💥 Coca-Cola shifts into live, real-time content production (1:14)
http://ow.ly/LA7E30qNgrL
🧪 How Coke appears to use rapid iteration and experimentation (4:43)
🍔 You're move, Burger King (at 5:00)
Approximately 5 minutes, 15 seconds. For US audiences.
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By Rick & Rick Rule the World: Rick Mathieson & Rick Wootten Talk Marketing, Media, Tech & Pop Culture
4.9
1515 ratings
In a Rick and Quick edition of the show, the Ricks talk about Coca-Cola's shift to live, real-time content and what it may portend for brands moving forward.
🗺 Brought to you by Taskin, the first name in ultra-stylish, premium-quality get-out-and-go gear: Save 30% with promo code RandRTake30 at taskinsf.com: http://ow.ly/R68430qNgt1
IN THIS EPISODE:
🍨 Ben & Jerry's is first brand with a real plan post-George Floyd( at :29)
http://ow.ly/Jpzj30qNgro
💥 Coca-Cola shifts into live, real-time content production (1:14)
http://ow.ly/LA7E30qNgrL
🧪 How Coke appears to use rapid iteration and experimentation (4:43)
🍔 You're move, Burger King (at 5:00)
Approximately 5 minutes, 15 seconds. For US audiences.
Review cookie and privacy policies for iTunes, Spotify, Soundcloud and all other streaming services.