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New Coke: Coca-Cola’s Costly Mistake or Marketing Masterstroke?

In 1985, Coca-Cola shocked the world by discontinuing its original formula and introducing New Coke—a sweeter version meant to win back market share from Pepsi. What followed was one of the most infamous product backlashes in American history. In this fascinating episode, we explore how the decision was made, why it flopped, and whether it was truly a marketing misstep or a calculated publicity stunt.

Uncover the role of taste tests, public perception, brand loyalty, and the emotional connection consumers had with “the real thing.” Learn how Coca-Cola reversed course in record time—and how the company turned a PR disaster into a legendary comeback.

Keywords: New Coke podcast, Coca-Cola history, biggest marketing fails, 1985 New Coke, Coca-Cola rebrand, New Coke backlash, soda history, branding disasters, Pepsi vs Coke, consumer reaction, corporate marketing mistakes, Coke Classic, marketing case studies, famous product flops

Tune in now for the fizz, the fury, and the full story of New Coke—the drink that America rejected but never forgot.