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Coca-Cola's World-Class Social Media Enterprise with Roberto Mastrocola
Chapters
00:00 Introduction to Roberto Mastrocola and Coca-Cola's Legacy
03:07 The Evolution of Social Media at Coca-Cola
06:13 Social at the Core: Strategies for Engagement
08:53 Challenges in Legacy Brands Embracing Social Media
11:55 The Importance of Storytelling in Brand Building
15:00 Coca-Cola's Content 2020 Initiative
17:57 Building an Enterprise-Level Social Media Team
21:08 The Share a Coke Campaign: A Case Study
24:03 Coca-Cola's Approach to Gen Z and TikTok
View all episodes
By Eric GrayChapters
00:00 Introduction to Roberto Mastrocola and Coca-Cola's Legacy
03:07 The Evolution of Social Media at Coca-Cola
06:13 Social at the Core: Strategies for Engagement
08:53 Challenges in Legacy Brands Embracing Social Media
11:55 The Importance of Storytelling in Brand Building
15:00 Coca-Cola's Content 2020 Initiative
17:57 Building an Enterprise-Level Social Media Team
21:08 The Share a Coke Campaign: A Case Study
24:03 Coca-Cola's Approach to Gen Z and TikTok