On this episode of the Blue Collar Future podcast, Jaden Robison and Cody Chew discuss the importance of health and fitness in the blue-collar industry. They share their experiences with energy drinks, the stigma surrounding blue-collar workers, and the need for a change in perception. They also touch on the value of social media in promoting their businesses and the importance of learning and adapting in a rapidly changing market. Cody shares his journey of starting a roll-off dumpster business at a young age and the lessons he has learned along the way. They both emphasize the need for trade education in high schools and the potential for a rewarding career in the trades. Cody talks about his creative approach to making dumpsters more fun and appealing, including painting them in different colors and designs. He also discusses the challenges of expanding his business and the high costs involved in purchasing new trucks. Overall, this episode offers valuable insights into the blue-collar industry and the opportunities it presents.

Key Takeaways:

• The significance of real, relatable branding and social media use in growing a blue-collar business.

• The importance of health and fitness in maintaining productivity and quality of life within physically demanding trades.

• Insights into the lessons learned from starting and scaling a business at a young age.

• The need to alter the societal perception of trades and blue-collar work, especially among younger generations.

• Discussion of the opportunities and challenges modern technology brings to traditional industries.

Chapters:

(0:02:20) - Jaden and Cody praise Red Bull's marketing and branding

(0:03:30) - Cody explains his roll off dumpster business

(0:05:01) - They discuss the benefits of using social media for business

(0:08:00) - Cody shares the challenges of running a business in winter

(0:10:02) - The market is constantly changing, requiring adaptation.

(0:10:45) - Highlighting the importance of younger people in the trades.

(0:11:46) - Wanting to change the negative image of blue-collar workers.

(0:12:19) - Discussing unhealthy habits in the industry.

(0:15:20) - The importance of routine and starting the day right.

(0:17:13) - Cody's experience with starting a lawn care business in high school

(0:21:59) - The learning curve of going to the gym as a beginner

(0:24:29) - The recognition of the value of blue-collar work by professors

(0:29:01) - Advantages of pursuing a trade instead of college

(0:29:27) - Need for promoting trades in high schools

(0:37:12) - Advocating for hands-on experience and trying different trades.

(0:39:31) - The changing perception of blue-collar workers and the impact of social media.

(0:40:37) - Cody's goal of making dumpsters more fun and creative.

(0:45:03) - Jaden wraps up the episode and promotes Cody's business.