In this episode of the Coffee & Questions podcast, Don & Gino share how they’re approaching marketing for their upcoming in-person event, highlighting a deliberate shift away from relying on Facebook ads — a first for them. Instead, they emphasize the power of organic prospecting and relationship-driven strategies to fill the room.They discuss the tactical ways they’re prospecting, from leveraging their existing networks and past attendees to tapping into referral partners and personal outreach. The conversation underscores the value of consistency, authenticity, and direct connection as alternatives to paid advertising.

A big takeaway is that this approach has actually strengthened their event promotion, allowing them to create more meaningful engagement with potential attendees. It’s less about broad paid reach and more about targeted, personal conversations that drive higher quality participation.

Connect with Don & Gino:

Instagram: https://www.instagram.com/dongoettling24/ , https://www.instagram.com/ginofronti/ 

LinkedIn: https://www.linkedin.com/in/don-goettling-8ba05a50/ , https://www.linkedin.com/in/ginofronti/

Sales Mastery Event: https://www.salesmasteryevent.com/ 

Connect with Michelle:

Website: https://bermanmediapd.com/ 

Instagram @BermanMediaSocial

YouTube: https://www.youtube.com/channel/UCTgG-BvwWOQ_jEYDZ-gKVxQ

Need a Dynamic Speaker for an Event or Group? Duh...Me!

Email: [email protected]

In this episode of the Coffee and Questions podcast, host Michelle Berman-Mikel interviews Jerrid Sebesta, a former weatherman turned breakthrough maker. They discuss Jerrid's journey from television to entrepreneurship, emphasizing the importance of alignment, overcoming the 'someday trap', and the role of fear in personal growth. Jerrid shares insights on surrendering to faith in business, the significance of authenticity in building connections, and the balance between inner work and strategic action. The conversation culminates in Jerrid's announcement of an upcoming live event aimed at helping others find their breakthrough.

Connect with Jerrid:

Instagram: https://www.instagram.com/jerridsebesta/ 

LinkedIn: https://www.linkedin.com/in/jerridsebesta/ 

The Breakthrough Effect Podcast: https://podcasts.apple.com/us/podcast/the-breakthrough-effect/id1807211899   

Connect with Michelle:

Website: https://bermanmediapd.com/ 

Instagram @BermanMediaSocial

YouTube: https://www.youtube.com/channel/UCTgG-BvwWOQ_jEYDZ-gKVxQ

Need a Dynamic Speaker for an Event or Group? Duh...Me!

Email: [email protected]

In this episode of the Coffee and Questions podcast, Michelle Berman-Mikel interviews Ashley Inman, the Director of Member Relations at MBA. They discuss the importance of social media in building relationships within the mortgage industry, particularly the often-overlooked role of processors in the loan process. Ashley shares her journey in the industry, the significance of transparency and authenticity on social media, and how MBA engages with its members to provide value and foster connections. The conversation emphasizes the need for all team members, not just loan officers, to be visible and engaged on social platforms to enhance member retention and satisfaction.

Connect with Ashley:

Instagram: https://www.instagram.com/ashleyinman92/

LinkedIn: https://www.linkedin.com/in/ashleyeinman/

Website Links: https://www.mba.org/

Connect with Michelle:

Website: https://bermanmediapd.com/

Instagram @BermanMediaSocial

YouTube: https://www.youtube.com/channel/UCTgG-BvwWOQ_jEYDZ-gKVxQ

Need a Dynamic Speaker for an Event or Group? Duh...Me!

Email: [email protected]

We all know this business is built on relationships. But with so much emerging tech and shiny new tools, how do we make sure the human part doesn’t get lost?

In this episode, I had the chance to sit down with someone who genuinely feels like a mogul—Jake Vermillion. He’s sharp, forward-thinking, and we unpacked some powerful conversations: Are we automating ourselves out of real connection? How should AI be used in prospecting? And what’s behind the growing lack of intentionality in the space?

If delivering a powerful, thoughtful consumer experience actually matters to you—this episode is full of gut checks that might just make you pause and rethink your approach.

Connect with Jake: 

Instagram: https://www.instagram.com/jakebvermillion/

LinkedIn: https://www.linkedin.com/in/jakevermillion/

Website Links: https://mortgagechampions.com/

Connect with Michelle:

Website: https://bermanmediapd.com/

Instagram @BermanMediaSocial

YouTube: https://www.youtube.com/channel/UCTgG-BvwWOQ_jEYDZ-gKVxQ

Need a Dynamic Speaker for an Event or Group? Duh...Me!

Email: [email protected]

Marketing is senior to sales 

Transactional versus transformational business 

If you are just selling all the time, you are going to be transactional and then they w

Connect with Mike: 

Instagram: https://www.instagram.com/mikeycroc/

LinkedIn: https://www.linkedin.com/in/michael-ciorrocco/

That 1 Agency Website: https://that1agency.com

Connect with Michelle:

Website: https://bermanmediapd.com/

Instagram @BermanMediaSocial

YouTube: https://www.youtube.com/channel/UCTgG-BvwWOQ_jEYDZ-gKVxQ

Need a Dynamic Speaker for an Event or Group? Duh...Me!

Email: [email protected]

Do you believe in the power of leading by example?

It’s the most powerful—and arguably the most effective—form of leadership. Yet ironically, it's the one least practiced by those at the top. No wonder adoption rates lag for new tech tools. The fundamentals, like consistent prospecting, have become a lost art. And let’s be honest—leaning into outbound prospecting on social? Practically nonexistent.

In this episode, I sit down with someone I’ve admired for years—a true jedi of prospecting. Dave Savage, Chief Growth Officer at TrustEngine, Founder of Mortgage Coach, and Board Member of FirstHomeIQ, is a passionate force in our industry. He doesn’t just believe in what he does—he lives it.

He can’t help but share it with anyone who’ll listen. We dive into his powerful mantra:

“Know Your Code. Live Your Code. Share Your Code.”

If you're ready to reignite your approach to prospecting, this is an episode you don’t want to miss.

Connect with Dave: 

Instagram: https://www.instagram.com/dsavagemc/ 

LinkedIn: https://www.linkedin.com/in/davesavage/ 

Website Links:  https://linktr.ee/SavageInsights 

Connect with Michelle:

Website: https://bermanmediapd.com/ 

Instagram @BermanMediaSocial

YouTube: https://www.youtube.com/channel/UCTgG-BvwWOQ_jEYDZ-gKVxQ

Need a Dynamic Speaker for an Event or Group? Duh...Me!

Email: [email protected] 

Do you ever catch yourself living a moment that feels like a story in the making?

Do you pause long enough to notice it… or better yet, document it?

Because here’s the truth: the everyday moments you experience—if captured as they happen—can become the most powerful prospecting tool you’ll ever have. Not in an obvious way, but in the most authentic, subliminal way possible.

In this episode I get to interview the mortgage industry’s favorite storyteller, and one of the speakers who I met WAY back in 2020 at the very first event I ever spoke at! Talk about a full circle moment. Alan Christian is an incredible human, a wildly successful mortgage professional, and more importantly he shares some simple, yet profound, ways to quickly monetize your socials without spending a dollar on it.

Connect with Alan:

Instagram: https://www.instagram.com/alanchristianmortgageteam/

Facebook: https://www.facebook.com/alan.christian.372

Website: https://alanchristian.com/

Connect with Michelle:

Website: https://bermanmediapd.com/

Instagram @BermanMediaSocial

YouTube: https://www.youtube.com/channel/UCTgG-BvwWOQ_jEYDZ-gKVxQ

Need a Dynamic Speaker for an Event or Group? Duh...Me!

Email: [email protected]

Have you ever thought about how having your own podcast, or being a guest on one, could benefit you and your business?

What if I told you, it was one of the most successful business builders I have, and is also the most fun outbound prospecting tool?

In this episode I get to interview a new friend who I met through a mutual friend that was a sponsor at her conference. Amanda Bennett is an incredible mom, entrepreneur, and helps moms grow their podcast with aligned collaborations and fresh ideasand brings a really unique perspective to my show. Not something we have talked about before, but got me fired up and excited about how it can help you all!

Connect with Amanda:

Instagram: https://www.instagram.com/gotchamama/

Facebook: https://www.facebook.com/gotchamama

Website: https://gotchamama.com/updated-services

Connect with Michelle:

Website: https://bermanmediapd.com/

Instagram @BermanMediaSocial

YouTube: https://www.youtube.com/channel/UCTgG-BvwWOQ_jEYDZ-gKVxQ

Need a Dynamic Speaker for an Event or Group? Duh...Me!

Email: [email protected]

Want FREE Social Media Advice? Join our FREE FB Group! 👇🏻

https://www.facebook.com/groups/beyondthemethod

Did you know you have to earn the right to talk about mortgages in your content?

Most mortgage professionals make the mistake of only posting about mortgages—flyers, in-house marketing, talking-head videos full of mortgage jargon. The problem? When that’s allyou post, you train your audience to tune it out.

Instead, think about how you can show up through storytelling. When you lead with real, relatable stories, you tap into the “they get me” effect—and that’s when people start to pay attention. That’s when sprinkling in content about mortgages or a great program actually gains traction.

In this episode, I had the chance to chat with Brian Vieaux, President and COO of FinLocker, about how much his approach to social content has evolved. We dig into why his first attempt to promote FinLocker on LinkedIn didn’t work—and what he did to shift his strategy.

There’s a lot of accidental coaching in this episode, and quite a few lightbulb moments for me too!

Connect with Brian:

LinkedIn: https://www.linkedin.com/in/brianvieaux/

FinLocker Website: https://finlocker.com/

Connect with Michelle:

Website: https://bermanmediapd.com/

Instagram @BermanMediaSocial

YouTube: https://www.youtube.com/channel/UCTgG-BvwWOQ_jEYDZ-gKVxQ

Need a Dynamic Speaker for an Event or Group? Duh...Me!

Email: [email protected]

Want FREE Social Media Advice? Join our FREE FB Group! 👇🏻

https://www.facebook.com/groups/beyondthemethod

How can you use social as a bridge to get “the story” on someone?

What about building “community” so that you can earn yourself a seat at the table with the people you want to be in connection with?

In this episode I fireside chat with James Kleimann, managing editor at Housing Wire, and not only do we have an incredibly similar background, but his insights into how LinkedIn works as a gathering place and why he thinks comments on content should be livelier and more interesting than the post itself is freaking powerful!

From his strategies around how he creates content, to his mindset behind who he responds to…this is a good one!

Connect with James:

LinkedIn: https://www.linkedin.com/in/themortgageteacher/

Connect with Michelle:

Website: https://bermanmediapd.com/

Instagram @BermanMediaSocial

YouTube: https://www.youtube.com/channel/UCTgG-BvwWOQ_jEYDZ-gKVxQ

Need a Dynamic Speaker for an Event or Group? Duh...Me!

Email: [email protected]

Want FREE Social Media Advice? Join our FREE FB Group! 👇🏻

https://www.facebook.com/groups/beyondthemethod