Embracing change is essential for success in digital marketing, as discussed by host Brett Deister and guest Lorriane, an experienced entrepreneur and professional speaker. They explore the critical role of social media content and user-generated content in modern marketing strategies. The conversation highlights the significance of short-form video and the growing influence of AI tools in content creation. Practical tips for enhancing video and audio quality are shared, making it easier for small businesses to produce engaging content. As they look ahead, Brett and La Lorena also address the future of AI in marketing and the importance of actively engaging with user-generated content to foster community and visibility.

Takeaways:

• Embracing change is crucial for success in the ever-evolving digital marketing landscape.
• Short-form videos are gaining popularity; marketers must adapt to this trend to thrive.
• Engagement with user-generated content fosters community and increases visibility in social media.
• AI tools can enhance content creation, but original input from marketers remains essential.
• To create effective videos, focus on good audio quality and clear lighting.
• Marketers should actively encourage customer interactions to generate valuable user content easily.

Companies mentioned in this episode:

• Starbucks
• Google
• Opus Pro
• DaVinci Resolve
• Kinko's
• AppSumo
• Adobe