Boring businesses are the ones that scale. In this episode, Clay and Luke unpack how the EOS (Entrepreneurial Operating System) framework took their agency from scattered ideas to crystal-clear execution. With stories of tequila-fueled planning retreats and accountability charts that sparked real change, you'll hear how EOS helped them sell business units, boost morale, and hit goals they didn’t even dream of. Whether you're running a small team or wrangling a creative crew, this one's a masterclass in making structure your superpower.

Tune in to Learn:

What EOS is and why Clay credits it for years of agency growth
How “boring” weekly meetings can unlock creativity and culture
The exact process they used to clarify vision, roles, and budgets
Why clear goals beat hustle every time—and how to set them

Want help applying EOS to your business? We've coached dozens of teams through it. Let's talk. 

Cheers!

#EOS #EntrepreneurialOperatingSystem #BusinessGrowth #ChaosToClarity #AgencyLife #TeamAccountability #GoalSetting #CreativeStructure #BusinessFramework #LeadershipTips

Can Google Ads still close a $500K deal in 2025? Yes! Only if you know what you're doing. In this episode, Clay and Luke bust the myth that Google Ads are dead, especially for high-ticket service businesses. Spoiler: the leads aren’t junk if your strategy isn’t junk. From a $700 ad that led to a wire transfer four days later to the critical role of multi-channel marketing, they break down what it really takes to make Google Ads work in the AI era. Plus, you’ll find out why your agency shouldn't run ads unless they’re also managing your website.

Tune in to Learn:

• Why Google Ads still work for high-ticket B2B sales
• The biggest mistake businesses make when turning on ads too early
• How to build a strategy that turns clicks into contracts
• What to expect from your agency (and what you should hold them accountable for)

If you’re thinking about running Google Ads, start with a strong foundation. Grab a free website audit at www.GoodAgency.com

Cheers!

#GoogleAds #HighTicketSales #DigitalMarketing #B2BSales #MarketingStrategy #MultiChannelMarketing #LeadGeneration #AdSuccess #WebsiteManagement #GoodAgency

What do airplane coffee and corporate logos have in common? Both might leave a bad taste if you're not paying attention. In this episode, Clay and Luke challenge one of branding’s sacred cows: the logo. Are logos completely dead? Not quite. But in an AI-saturated world where customers search by problem, not by brand, your logo is no longer your lead engine. From bad airport lattes to rebranding gone wrong, they unpack why experience is the new differentiator and how to actually stand out without a shiny redesign.

Tune in to Learn:
☕️ Why logos no longer lead the customer journey
☕️ The real reason people choose your business (hint: it’s not your color palette)
☕️ When a rebrand is worth it and when it's a giant waste of money
☕️ How hospitality and messaging create more brand equity than a new logo ever will

Thinking about a rebrand? Start with your message, not your logo. Grab a free website audit at www.GoodAgency.com

Cheers!

Coffee may aerosolize on your tongue (science says so), but great business leaves a lasting impression on the heart. In this episode, Clay and Luke unpack the concept of Unreasonable Hospitality and why it’s not just for Michelin-star restaurants. From hot dog plating at fine dining spots to sending dog toys and bourbon to clients, they reveal how small acts of care can radically change how you sell, serve, and scale. In a world where everything is automated, your human touch might be the best strategy you’ve got.

Tune in to Learn:

• What “hospitality as a service” really means and how to apply it
• The difference between good service and unforgettable hospitality
• How to create a customer journey map that builds loyalty and revenue
• Real-life examples of hospitality that deepened client relationships

Want help making hospitality part of your brand strategy? Grab a free website audit at www.GoodAgency.com

Cheers! ☕️

What do Ottoman divorce laws and AI ranking have in common? More than you'd think. In this episode, Clay and Luke tackle a question few marketers are asking but everyone should be: how do you get your brand to show up in tools like ChatGPT? Spoiler alert: it’s not about stuffing keywords. It’s about proving you’re the real deal. From white papers and press releases to avoiding SEO-killing content, they break down how one client with zero SEO history is ranking in AI... and why showing your work matters more than ever in the age of bots.

Tune in to Learn:

• Why you might rank in ChatGPT even if you're invisible on Google
• What AI systems look for when choosing who to cite
• How PR, white papers, and real data boost your chatbot visibility
• Why boring, high-quality content wins in an AI-saturated world

Want to know if you're showing up where it counts? Grab a free website audit at www.GoodAgency.com

Cheers!

Some say sugar doesn’t belong in coffee. Others say StoryBrand doesn’t belong in SEO. In this episode, Clay and Luke challenge both claims and stir up the sweet spot where messaging clarity meets search engine performance. If you’ve ever felt stuck between writing for Google or writing for humans, this one’s for you. From schema to storytelling, they reveal how to blend strategy and substance without confusing your audience or tanking your rankings. Grab a mug and get ready to rethink how content, PR, and SEO actually work together.

Tune in to Learn:
Why StoryBrand messaging can hurt your SEO if you're not careful
How to balance user experience with algorithm expectations
The role of metadata, schema, and backlinks in modern SEO
Why good SEO is boring and why that’s a good thing

Want help making your StoryBrand site SEO-friendly? Get a free audit at www.GoodAgency.com

Cheers!

That cappuccino you made at home? Great idea. Sending traffic to your homepage? Not so much. In this episode, Clay and Luke dig into one of the biggest (and most overlooked) mistakes business owners make: treating the homepage like a catch-all. From micro coffee shops to micro-moments in user experience, they break down why your service pages matter more than ever and how AI and search behavior are reshaping where conversions actually happen. It’s time to stop pouring good traffic into a leaky funnel and start brewing up pages that sell.

Tune in to Learn:

• Why today’s buyers expect personalized, problem-specific landing pages
• What the data says about homepage drop-off (and how to fix it)
• How AI and large language models are reshaping search behavior
• What to build instead of a homepage if you want higher conversions

Want to see if your service pages are doing their job? Let’s take a look together: www.GoodAgency.com 

Cheers!

Luke and Clay kick off this espresso-fueled episode with a hot take on Blue Bottle Coffee and then dive straight into something even more controversial: your marketing budget. If you’ve ever asked, “How much should I actually spend on marketing?” or felt like tossing your dollars into Meta’s black hole, this episode is your sanity-saving guide. From defining what counts as “marketing” to rethinking it as an investment, not a gamble, they unpack how to build a revenue engine that doesn’t burn your beans (or your budget). Plus, they offer a blueprint to help you think like a strategist, not just a spender.

Tune in to Learn:
The real reason Blue Bottle Coffee has a cult following (hint: it’s not just the beans)
Why 3 to 5 percent of revenue is a starting point, not a rule
How to shift your mindset from “marketing expense” to “revenue investment”
What $820K in marketing could actually buy for a growing business

Book a session with us and we can start to strategize for your business: www.GoodAgency.com 

Cheers!

We're back for Season 2 of Coffee & Conversion, and this time we’re spilling the data. Clay Vaughan and Luke Frazier break down what worked (and what flopped) from last season, sharing real numbers, viewer habits, and why Colombian coffee might just be winning at branding. It’s a behind-the-scenes look at content strategy, podcast growth, and how to use analytics to brew something better next time.

Where our top traffic actually came from and it wasn’t where we expected
☕️ The surprising power of Google search for podcast discovery
☕️ How to turn low view counts into high-impact strategy
☕️ What our best-performing episodes had in common

Want to know what's actually working in your content? Let’s dig into the data together:  www.GoodAgency.com

Cheers!

We all have our caffeine limits—but content marketing has no ceiling. In this Coffee & Conversion episode, Clay and Luke reveal how smart, engaging content elevates your brand from “so-so” to “must-follow.” Discover why mini-docs or even Netflix-style storytelling could be your ticket to capturing hearts and generating real leads. Whether you’re a scrappy startup or a multimillion-dollar enterprise, learn how to plan, produce, and promote content that keeps audiences hooked.

Brew a cup and dive in as we cover:

• The power of emotional moments over boring bullet points
• Real examples of scaling content from short social clips to full-on TV-show vibes
• Why authenticity (and a bit of entertainment) is key in our post-trust world

Ready to ditch surface-level social posts? Tune in, then head to GoodAgency.com for more ways to bring your brand story to life. Cheers!